What to put in your link in bio (and what to leave out)

Someone just watched your video, liked it, and tapped your bio link. You have about three seconds before they swipe back. Most link pages spend those seconds on a wall of buttons that all look the same, so the visitor taps nothing. A good bio link is a short answer to one question: what should this person do next?

Start with the work, not the buttons

People arrive because of something you made. Put your newest video, song or post at the top, playable on the page, so the person who came for it finds it immediately. The links come after.

• Your newest piece of work, first.
• One line on who you are and what you make.
• Your photo and name large enough to recognise you.

One clear action

Decide what matters most this month: a product, a booking, a newsletter, a ticket. Give that one thing the biggest button and put everything else below it. Five equal buttons mean no decision; one strong one means a click.

On Setuvara, that action can live on the page itself: a store, a booking or a newsletter sign-up as an Action, so people don’t leave to a second site first.

Where to find you, in three platforms

List the two or three places you actually post, with their own icons. Twelve platform links look thorough and get ignored. If a platform hasn’t had a post in six months, take it off.

Five things that cost you clicks

• Links that open a login wall or a broken page.
• No preview image, so your link looks like spam when it’s shared.
• A page that loads slowly on mobile data.
• Buttons with vague labels like “Click here” or “My stuff”.
• An old promotion still at the top three months later.

Check any bio link in seconds with the free link in bio checker: security, speed, preview image and phone layout, with what to fix.

Keep separate audiences separate

Brands, fans and friends want different things. One page for everyone ends up serving nobody well. A page for your work and a separate one for the people you know personally keeps each one short.

That’s what Creator Mode is for: work first, with a store, a media kit and brand deals. Your Personal Mode stays for friends, on the same account.

A short checklist

• Newest work at the top, playable.
• One action, clearly the biggest.
• Two or three platforms, with icons.
• Every link tested on a phone.
• A preview image for when it’s shared.