Blog / Creators
Media kit: what brands actually look for
Brands skim a media kit in seconds. What to put on it, what they ignore, how to keep the numbers current, and a free template to start from.
· 6 min read
A brand manager might look at forty creators for one campaign. Your media kit gets a few seconds to answer three questions: who are you, who sees your work, and how do we work together? Everything else is decoration.
What brands look for first
- What you make, in one line: “Live music sessions from Lagos.”
- Your platforms and audience size, per platform.
- Examples of your best work, linked so they can see it.
- Past collaborations, if you have them.
- How to contact you, and what you’re open to.
Numbers: current beats impressive
A PDF from last spring with follower counts that have since changed undermines trust the moment a brand checks your profile. Update your numbers before every pitch, or use a kit that stays current.
Setuvara’s media kit is a live page on Creator Mode, shared by link. Edit it once and every brand that opens it sees the current version.
What to leave out
- Every platform you’ve ever joined: show where you post.
- Long bios: two sentences is plenty.
- Rate cards in a public kit: share prices once you’re talking.
Make saying yes easy
End the kit with one way to start: a form that asks for the brand, the idea, the timing and the budget. A specific inquiry is easier to answer than “let’s collab”, and it filters out the ones that aren’t a fit.
A Collab Action on your page collects exactly that, and every inquiry becomes a Deal you move from new to talking to paid.
Start from a template
If you just need a kit today, fill in the free media kit template and download it as a PDF. When you want it to stay current, move it to a live page.
